Radiohead’s new album, pay what you want
October 15th, 2007, 2:38 pm · Post a Comment · posted by electrikALIEN
 Last week, Radiohead released their new album In Rainbows online for any and all to own digitally. While the idea of downloading digital music isn’t new in our day and age, the concept of pricing Radiohead is employing is surprising. On the official website customers can pay an amount they feel is appropriate for the album. You’ll need to convert US dollars to Euros, but once the transaction is complete you will get a link to automatically download the whole album.
Buying my album was an easy experience. The hardest part was deciding how much I would pay for an album I’ve not heard. But I’m converted to the idea of deciding what I want to pay for music. Somehow I feel it will evolve and spread from here since the actual artists or bands that employ this method of payment will see a bigger return directly to their own pocketbook. Go go independent music! |
